Oversees the development of the brand and communications calendar to ensure
synchronization with all Sales Division programs.
Liaises constantly management, sales, and support groups to ensure strategic fit.
Supports new business opportunities where required.
Responsible for the production of all communications materials.
Submits briefs for any local work that will be flighted via mass media to the management
team before in-house production or submission to external agencies or media providers.
Controls costs rigorously.
Directs local public relations, where required
Responsible for the development and execution of the corporate Marketing and
Brand & Corporate
Communications Liaises closely with the presidents of LPGC and BIVMC, the planning and pricing groups,
and with various business units to develop marketing plans. Continuously monitors actions
Utilizes marketplace knowledge and competitive intelligence in the planning process.
Continually updates managers to ensure all interested parties are aware of market conditions.
Develops and maintains relations with advertising agencies.
Conducts regular agency reviews.
Rigorously controls media budgets.
Provides data to the management and ensures all media plans are synchronized
Oversees all marketing research.
In conjunction with relevant managers, oversees tests of advertising materials.
Where required, tests regional materials to ensure that local nuances/flavors are incorporated in the communications material.
Promotes BIVMC and LPC brands and disseminates communications content to key
audiences and stakeholders.
Organizers and plans online and in-person events which will build brand and corporate
Delivers internal communications and messages through different channels and executes
strategic communications campaigns that will help further organizational goals.
Engages local government units, and relevant regulatory agencies regarding factors
affecting local operations (CSR) and industry activities (i.e. DOE, LPGIA, and other LPG
Participate in the screening process of hiring candidates in coordination with the
Planning and assigning of work schedule, coaching, training and developing, and discipline
Evaluate employees. Perform job performance appraisal, employee motivation and
Enforcing common policies, procedures and directives among employees.
Highest Educational Attainment : College Graduate
College Degree : Marketing or any related
Graduate Studies : Advantage but not required
Licensure Examinations Passed : N/A
Preferred Years of Experience : 3 years minimum
o Strong verbal and written communication skills
o Solid experience in marketing, communications and advertising (and any related)
o Strong research and analytical skills
o Innovative and creative
o Familiar with various multimedia distribution channels
o Excellent team work and collaboration skills